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Hospitality & Tourism

Multi-Location Insights from Singapore’s GPSS Events

Multi-Location Insights from Singapore’s GPSS Events

“Without data, you’re just another person with an opinion.” – W. Edwards Deming The 10-Day Festival of Speed, Culture, and Entertainment Grand Prix Season Singapore (GPSS) is an annual city-wide celebration that transforms Singapore into a vibrant hub of motorsport-themed activities. Arranged in conjunction with the Formula 1 Singapore Airlines Singapore Grand Prix, GPSS combines high-speed racing with entertainment, cultural options, and gastronomical experiences.  Additional highlights encompass concerts featuring international artists, food festivals, exhibitions, and interactive experiences, making it a…

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Hospitality & Tourism

Apeiron’s Footfall and Engagement Analysis for Jam Off 2024 in Somerset

Apeiron’s Footfall and Engagement Analysis for Jam Off 2024 in Somerset

Footfall Estimation Research Methodology Field Agent Deployment Agents stationed at Skate Park, 111 Somerset, and Youth Park. Additional deployment at Scape Tower on Saturday. Tasked with estimating total footfall and conducting surveys. Interaction and Survey Collection Agents engaged with event attendees, requesting survey participation. Surveys conducted to gather attendee feedback. Manual Count and Photo Documentation Regular manual counts communicated to the desk team. Photos with timestamps captured and sent at intervals. Desk Team Verification and Estimation The desk team verifies…

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Hospitality & Tourism

LEGO X BTS Event Singapore: Apeiron’s Footfall Insights

LEGO X BTS Event Singapore: Apeiron’s Footfall Insights

Every survey response is an opportunity to learn, grow, and improve.” The LEGO X BTS event Singapore, held from July 7 to 16, 2023, transformed a 39-meter stretch in front of Ngee Ann City on Orchard Road into a vibrant celebration of pop culture. Organized by LEGO Singapore in partnership with the Singapore Tourism Board (STB) and Orchard Road Business Association, the event drew BTS fans and tourists, boosting retail and cultural appeal. Apeiron Market Research & Consulting conducted a comprehensive Orchard…

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Hospitality & Tourism

Singapore Vegan Festival Analytics: Apeiron’s Insights for STB

singapore vegan festival analytics by Apeiron

Surveys are the bridge between the known and the unknown.” – Amelia Earhart The Singapore Vegan Festival (SVF), organized by EatRoamLive, is a vibrant celebration of plant-based living. Held on August 27, 2022, at the Raffles City Convention Centre, the event featured chef masterclasses, a vegan food village, a bustling vegan market, and curated walking food tours. Apeiron Market Research & Consulting, in partnership with the Singapore Tourism Board (STB), conducted a comprehensive footfall analysis Raffles City and visitor satisfaction survey, delivering actionable visitor…

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Blog, Hospitality & Tourism

Exploring the MICE Industry: Market Size, Share, and Trends

mice-industry-market-size-share-trends (1)

The MICE (Meetings, Incentives, Conferences, and Events) industry is a vibrant and dynamic sector that plays a significant role in driving global tourism and business growth. This article provides a comprehensive overview of the MICE industry, including its key components, market size, and current trends shaping the market. Understanding the MICE Industry: Key Components and Market Analysis The MICE industry comprises Meetings, Incentives, Conferences, and Events, each playing a significant role in driving the sector. Meetings enable communication and collaboration…

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Blog, Business & Economy, Hospitality & Tourism

THE IMPORTANCE OF MARKET RESEARCH FOR SMALL BUSINESSES IN SINGAPORE

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Table of Contents Introduction to Market Research For Small Business MARKET RESEARCH FOR SMALL BUSINESSES IN SINGAPORE Helps To Identify Customer Needs And Preferences Provides insights into the competition Helps to make informed decisions Helps to identify new opportunities Required Steps for Conducting Effective Market Research Define the Research Objectives Identify the Target Market Choose the Research Methodology Collect Data Analyze the Data Draw Conclusions and Make Recommendations INTRODUCTION Singapore is the world’s 4th biggest financial centre and one of…

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Blog, Business & Economy, Consumer Research, Feasibility Study, Hospitality & Tourism, Market Research

Brand Assessment

6 Steps To Perform A Brand Assessment Through Research Brand assessment is an important and necessary step in every business venture. Doing a brand assessment gives you the chance to examine your brand’s strength, emphasise its value to clients, and, if necessary, reposition your brand to reflect changes in the market. It also helps a company reassert its goals and values so you can focus on why your brand stands out and how you can capitalise on that. But how…

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Blog, Hospitality & Tourism

Singapore Tourism

Singapore in recent times has been well placed on the bucket list of millions of international visitors’dairies. With super-fast transport systems, diversity in culinary tourism attracted more visitors in the past few years. Sky-high retail centers, nature parks, and national reserves providing outdoor and adventure activities are major engaging factors tourist attractions. Singapore was known to be a good place for the short-stay destination, however, now the country working keenly to break that jinx and have long-stay visitors and it…