Market Research
Apeiron conducts comprehensive market research that can provide insights on the market conditions. Our team has the capabilities to determine optimal opportunities and provide our clients with actionable insights on industries and market in Singapore which facilitates effective business strategy implementation.
The research services are customized based on the individual needs of a business. The factors that are assessed includes, but not limited to
- Market Trends, Size, Growth
- Industry Trends, Size, Growth
- Digital Trends Analytics
- Competitor Analytics
- Consumer Behavior
- Demand Forecast
- Qualitative Data Analytics
- Quantitative Data Analytics
“The best vision is insight.” – Malcolm Forbes
Our research data collection and analysis methodology consists of the following approaches
Data Collection
- Survey / Questionnaire Designing
- Field Audits
- Surveys (Face to Face, online, phone)
- Focus Groups, Mystery shopping
- Research Database, news, reports and other reliable articles
- Government publications
- Digital trends analytics software
Data Analysis
- Quantitative Research
- Qualitative Research
- Hybrid (Qualitative & Quantitative)
- Secondary Research