Consumer Trends
Apeiron conducts both qualitative & quantitative consumer study for our clients to provide in-depth insights detailing customers’ decision-making process. Right from formalizing the methodology, designing the survey, data collection and data analytics, we provide an integrated service that helps you understand your consumers better.
The factors that are assessed includes, but not limited to
- Consumer Profiling
- Consumer Needs
- Consumer Demands
- Consumer Expectations
- Consumer Decision-Making Process
- Consumer Behaviour
“Understanding human needs is half the job of meeting them.” - Adlai E Jr Stevenson
Our consumer trends data collection and analysis methodology consists of the following approaches
Data Collection
- Survey / Questionnaire Designing
- Field Audits
- Surveys (Face to Face, online, phone)
- Focus Groups, Mystery shopping
- Research Database, news, reports and other reliable articles
- Government publications
- Digital trends analytics software
Data Analysis
- Quantitative Research
- Qualitative Research
- Hybrid (Qualitative & Quantitative)
- Secondary Research