Introduction to FMCG Market Research

FMCG (Fast Moving Consumer Goods) market research is a process of collecting, analyzing, and interpreting data and insights related to the FMCG industry. It aims to understand consumer behavior, market trends, competitive landscape, and other factors that influence the buying and consumption patterns of fast-moving consumer goods.

Definition and Scope of FMCG Market Research

FMCG market research utilizes surveys, interviews, focus groups, and secondary research to gather consumer data. Primary research directly engages consumers, while secondary research analyzes existing data from reports and publications.

The scope of FMCG market research covers a wide range of products that are consumed on a daily basis and have a relatively short shelf life. This includes categories such as food and beverages, personal care products, household cleaning products, healthcare items, and other consumer packaged goods.

Importance of Market Research in the FMCG Industry

  • The key objectives of FMCG market research are to:
  • Understanding consumer preferences:
  • Market sizing and segmentation:
  • Competitive analysis:
  • New product development and innovation:
  • Marketing and promotion effectiveness:
  • Distribution and retail insights

FMCG Market Research Companies in Singapore

  • Apeiron Singapore
  • Nielsen Singapore
  • Ipsos Singapore
  • Kantar Singapore
  • GfK Singapore
  • Euromonitor International Singapore
  • Millward Brown Singapore
  • TNS Singapore
  • Research Now SSI Singapore
  • Ipsos ASI Singapore
  • A.C. Nielsen Singapore

Overview of Market Research Companies Specializing in FMCG in Singapore

Singapore is home to several market research companies specializing in the FMCG (Fast Moving Consumer Goods) industry. These companies offer a range of services, including market analysis, consumer insights, competitor analysis, and trend forecasting.

FMCG Market Research Reports

Here are some popular FMCG market research reports that provide insights into the industry:

  • “Global FMCG Market: Size, Share, Growth, Trends, and Forecast”
  • “FMCG Market in Asia-Pacific: Industry Analysis, Size, Share, Growth, Trends, and Forecast”
  • “Consumer Trends in the FMCG Industry: Insights and Outlook”
  • “FMCG Packaging Market: Trends, Forecast, and Competitive Analysis”
  • “E-commerce in the FMCG Sector: Market Analysis and Future Outlook”

These reports can be obtained from market research companies, industry publications, or online platforms that specialize in providing market research insights.

Types of FMCG Market Research Reports

There are various types of FMCG market research reports available, catering to different aspects of the industry. Here are some common types:

  • Market Size and Forecast Reports
  • Consumer Behavior and Buying Preferences Reports
  • Competitive Analysis Reports
  • Product Innovation and Development Reports
  • Distribution Channels and Retail Trends Reports
  • Regional and Country-specific Reports
  • Sustainability and Environmental Impact Reports
  • Brand Perception and Reputation Reports
  • Key Components and Insights Covered in FMCG Market Research Reports
  • Market Overview
  • Consumer Analysis
  • Competitive Landscape
  • Product Analysis
  • Distribution Channels
  • Marketing and Advertising Strategies
  • Pricing Analysis
  • Regional Analysis
  • Trade and Distribution Analysis
  • Market Opportunities and Challenges
  • Future Outlook

Types of FMCG Market Research

  • Consumer Behavior Analysis
  • Competitive Analysis and Benchmarking
  • Product Development and Innovation Research
  • Pricing and Promotions Research
  • Distribution and Channel Research

Frequently Asked Questions (FAQs)

What is FMCG market research?

FMCG market research refers to the process of gathering and analyzing data related to the fast-moving consumer goods industry. It involves studying consumer behavior, market trends, competitor analysis, and other factors to gain insights into the FMCG market.

Explanation of FMCG market research and its significance in understanding consumer behavior, market trends, and making informed business decisions.

What are the 3 major segments of the FMCG industry?

The major segments of the FMCG industry typically include food and beverages, personal care products, household products, and sometimes tobacco and pharmaceuticals. However, the specific segments may vary depending on the classification used.

Identification and description of the three major segments of the FMCG industry (e.g., food and beverages, personal care products, household products).

What are the findings of the FMCG industry?

Key findings of FMCG market research can vary widely depending on the research objectives and scope of the study. They may include consumer preferences, purchasing behavior, market trends, competitive landscape, product innovation, pricing strategies, and distribution channels.

Overview of key findings and insights from FMCG market research reports, including market trends, consumer preferences, and competitive landscape.

What are the Big 4 companies in FMCG?

The FMCG industry is characterized by a large number of companies, both global and local. Some of the major global FMCG companies include Procter & Gamble, Nestlé, Unilever, and The Coca-Cola Company.

Identification of the four largest FMCG companies based on market share and global presence.

What is the current market size of FMCG?

The market size of the FMCG industry can vary based on different factors and regions. It is typically measured in terms of revenue or sales volume. Overview of the current market size and growth of the FMCG industry, both globally and in Singapore.

Which FMCG company has the highest market share?

The FMCG industry is competitive, and market shares can change over time. The company with the highest market share can vary depending on the specific product category, region, and time period. Referencing industry reports, market share data, and financial reports can help identify the companies with the highest market shares in specific segments or regions.

Highlighting the FMCG company with the highest market share and its dominance in the industry.

Which is the largest FMCG market?

The largest FMCG market can vary depending on different factors, such as population size, consumer spending power, economic growth, and cultural preferences. Markets like China, the United States, and India are often considered significant FMCG markets due to their large populations and high consumer demand.

Identification of the largest FMCG market based on factors such as consumer demand, market size, and industry growth.


In conclusion, FMCG market research in Singapore is of utmost importance for businesses operating in the fast-moving consumer goods sector. It provides valuable insights into consumer behavior, market trends, and competition, enabling companies to make informed decisions and gain a competitive edge. Singapore offers a wealth of market research reports and specialized companies catering to the FMCG industry. These resources help businesses access accurate data, understand consumer preferences, and identify growth opportunities.

Leveraging market research insights allows FMCG companies to adapt their strategies to changing consumer demands, innovate their product offerings, and enhance their market position. Understanding the FMCG market landscape in Singapore empowers businesses to stay ahead in this dynamic sector and achieve sustainable growth.