Introduction to Horeca Market Research

HORECA market research provides insights into the Hotel, Restaurant, and Catering industry, encompassing market trends, consumer behavior, and the competitive landscape

Definition and Scope of Horeca Market Research

HORECA market research involves the study of the Hotel, Restaurant, and Catering industry, analyzing market trends, consumer preferences, and industry dynamics.

Importance of Market Research in the Horeca Industry

Market research plays a vital role in the HORECA industry by helping businesses understand consumer preferences, identify market trends, and make informed decisions to stay competitive and meet customer needs.

Horeca Market Research Companies in Singapore

Several market research companies specialize in HORECA in Singapore, including Apeiron Singapore, Nielsen Singapore, Euromonitor International, Mordor Intelligence, and others. These companies provide comprehensive research services tailored to the HORECA industry in Singapore, aiding businesses with informed decision-making.

Horeca Market Research Reports in Singapore

HORECA market research reports in Singapore offer insights into industry trends, consumer preferences, and competitive analysis for businesses in the hospitality and foodservice sector.

Types of Horeca Market Research Reports

HORECA market research reports encompass various types, such as market size and growth analysis, consumer segmentation studies, pricing and demand analysis, competitor analysis, and customer satisfaction surveys.

Key Components and Insights Covered in Horeca Market Research Reports

HORECA market research reports cover essential components and insights, including market size, demand and supply analysis, consumer preferences, purchasing behavior, competitive landscape, industry trends, and growth opportunities.

Horeca Industry in Singapore

The HORECA industry in Singapore refers to the collective sectors of hotels, restaurants, and catering services operating within the country.

Overview of the Horeca Industry in Singapore

The HORECA industry in Singapore encompasses hotels, restaurants, and catering services, playing a vital role in the country’s tourism and hospitality sector. It offers diverse dining options and accommodation experiences for both locals and tourists.

Singapore Food and Beverage (F&B) Industry Outlook

The Singapore F&B industry has a positive outlook, driven by a diverse culinary scene, rising disposable incomes, and a vibrant dining culture. Challenges include high costs and competition, but government support and innovation contribute to its growth.

Singapore F&B Market Size

The Singapore F&B market is sizable, offering a range of dining options catering to diverse consumer preferences. The market is driven by local demand, tourism, and a thriving food delivery segment.

HORECA Market Size in Singapore

The HORECA market size in Singapore is substantial, reflecting the presence of a vibrant hospitality and foodservice sector serving both local and international customers.

Singapore Food Statistics

Singapore has a strong food culture, with high per capita food consumption, diverse cuisine options, and a growing food delivery market.

Types of Horeca Market Research

Types of HORECA market research include market size and segmentation research, and customer behavior and preference analysis.

Market Analysis and Forecasting Reports

Market analysis and forecasting reports provide insights into market trends, competitive landscape, and future growth projections for the HORECA industry.

Consumer Behavior Analysis in the Horeca Sector

Consumer behavior analysis in the HORECA sector involves studying customer preferences, spending patterns, and decision-making factors to drive effective business strategies.

Competitive Analysis and Benchmarking

Competitive analysis and benchmarking help evaluate competitors’ strategies, market position, and performance to identify strengths, weaknesses, and opportunities for improvement.

Menu Development and Innovation Research

Menu development and innovation research involves analyzing market trends, customer preferences, competitor analysis, consumer surveys, ingredient sourcing, culinary trends, menu testing, design, seasonal adaptations, and menu refreshment.

Pricing and Promotions Research

Pricing and promotions research in the HORECA sector involves analyzing competitive pricing strategies, evaluating promotional effectiveness, and optimizing pricing to maximize profitability and customer satisfaction.

Supplier and Distribution Research

Supplier and distribution research in the HORECA sector involves evaluating suppliers, assessing distribution channels, and optimizing supply chain operations.

Frequently Asked Questions (FAQs)

What is Horeca in FMCG?

HoReCa in FMCG refers to the Hotel, Restaurant, and Catering sector, which constitutes a significant portion of the Fast-Moving Consumer Goods (FMCG) industry by supplying products to businesses in the hospitality and foodservice sector.

What is the Horeca market?

The HORECA market encompasses businesses in the hospitality industry, including hotels, restaurants, cafes, and catering services, where products and services are provided to consumers in a commercial setting.

What is the food industry outlook in Singapore?

The food industry outlook in Singapore is promising, with a focus on sustainability, innovation, and health-conscious products. Market trends indicate a rising demand for plant-based alternatives, convenience foods, and premium dining experiences. Consumer preferences lean towards healthy and ethically sourced products, driving growth prospects for businesses catering to these demands.

How big is the foodservice market in Singapore?

The foodservice market in Singapore is substantial and continuously growing, with an estimated value of several billion dollars, driven by the nation’s vibrant dining culture, tourism, and increasing demand for convenience and diverse culinary experiences.


In conclusion, conducting HORECA market research in Singapore is crucial for businesses in the foodservice sector to gain a competitive edge. Market research provides valuable insights into market trends, consumer behavior, and the competitive landscape, allowing establishments to make data-driven decisions and stay ahead in the dynamic industry.

Singapore offers a wealth of market research reports and specialized companies catering to the HORECA industry. These reports and firms help businesses access accurate and relevant data, enabling them to understand consumer preferences, identify growth opportunities, and optimize their offerings.

Leveraging market research insights enables foodservice establishments to adapt to changing consumer demands, embrace innovative trends, and align their strategies with the food industry outlook in Singapore. Understanding the market’s size, consumer preferences, and competition empowers businesses to make informed decisions, drive growth, and enhance customer satisfaction.