Footfall Estimation Research Methodology
Field Agent Deployment
- Agents stationed at Skate Park, 111 Somerset, and Youth Park.
- Additional deployment at Scape Tower on Saturday.
- Tasked with estimating total footfall and conducting surveys.
Interaction and Survey Collection
- Agents engaged with event attendees, requesting survey participation.
- Surveys conducted to gather attendee feedback.
- Manual Count and Photo Documentation
- Regular manual counts communicated to the desk team.
- Photos with timestamps captured and sent at intervals.
Desk Team Verification and Estimation
- The desk team verifies photos and estimates footfall.
- 6-minute intervals used for photo captures across event locations.
Hourly Footfall Extrapolation
- Average counts extrapolated to estimate hourly footfall.
Secondary Data Verification
- Secondary data reviewed to understand overall footfall impact.
Data Triangulation for Accuracy
- Triangulation of data to minimize margin of error in footfall estimates.
Tourist and Short-Term Pass Holder Ratio
- Ratio calculated based on surveys completed by tourists/short-term pass holders.
TAPI survey Singapore
Survey Participation and Field Interaction
- Field agents interacted with event attenders to promote survey participation.
- TAPI (Tablet Assisted Personal Interviews)
- The surveys were conducted through TAPI for greater ease and accuracy.
Mandarin-Speaking Agents for Inclusivity
- Mandarin-speaking agents were deployed to help assist people who were not conversant in English.
Multiple Survey Modes
- The surveys were administered through QR codes and paper forms to ease respondents.
Incentives for Higher Response Rate
- Souvenirs were given away to boost survey participation.
- Uploading Physical Responses
- The desk team would then upload the physical responses online.
Focused Survey Locations
- Surveys were carried out at all four locations, with special attention given to “Scape Park” on the 14th of September.
Survey Participation and Field Interaction
- Field agents interacted with event attenders to promote survey participation.
TAPI (Tablet Assisted Personal Interviews)
- The surveys were conducted through TAPI for greater ease and accuracy.
Mandarin-Speaking Agents for Inclusivity
- Mandarin-speaking agents were deployed to help assist people who were not conversant in English.
Multiple Survey Modes
- The surveys were administered through QR codes and paper forms to ease respondents.
Incentives for Higher Response Rate
- Souvenirs were given away to boost survey participation.
Uploading Physical Responses
- The desk team would then upload the physical responses online.
Focused Survey Locations
- Surveys were carried out at all four locations, with special attention given to “Scape Park” on the 14th of September.
Crucial Findings from the Footfall Analysis in Somerset
Identifying Crowd Magnets
- SCAPE and Youth Park attracted the largest number of people, with the weekend peak hour recording the highest footfall.
Tourist-Local Being In Sync
- About a half-to-half split between foreigners and Singapore residents highlighted the popularity of the event.
Programs That Pulled the Crowd
- Dance battles and streetwear showcases witnessed the maximum participant interaction and longer visitor dwell times.
Good Vibes with Minor Glitches
- These issues angered visitors who were otherwise satisfied: bad signage, crowd movement, and venue access.
Smart Surveys, Strong Response
- TAPI, multilingual support, and souvenir incentives spiked survey participation across all locations.
Verified Numbers, Trusted Results
- Manual counts, timestamped photos, and secondary-data triangulation ensured correct footfall estimation.
The significance of Information and Data during events
In real-time, event visitor insights in Singapore enabled organizers to deploy their human resources with more efficiency, especially in high-traffic zones like *SCAPE and Youth Park areas. This pattern of attendance influenced the timing for key programmes’ peak periods, based on the rationale that engagement would be maximized. Reviews from visitors about issues such as signage and crowd flow helped to improve the layout so that navigation would become easier. Survey feedback also indicated the usefulness of having multilingual support and engagement tools, therefore enhancing inclusivity. In addition, the presence of tourists helped to improve marketing strategies to target regional audiences. Henceforth, from the deciding point, events are much more engaging and seamless, well-coordinated and downstream on operational logistics.
Apeiron, with its Survey and Analytics experience, will be a perfect fit for the Singapore Market and Events Surveys.
