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Consumer Research

How to Run Consumer Behavior Analytics with a Singapore Market Research Company

“Understanding consumer behavior is not just about tracking what people buy, but uncovering why they buy it—data-driven insights that shape your brand’s future.” Understanding consumer behavior is essential for brand and product managers looking to refine their strategies and enhance customer engagement. Running consumer behavior analytics in Singapore with a market research company provides valuable insights that allow businesses to adapt to changing consumer preferences, identify trends, and optimize their offerings. This step-by-step guide will show you how to conduct…

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Market Research

10 Questions to Ask Before Hiring a Market Research Company in Singapore

“Good decision-making is not about choosing the perfect option, but about making the best choice with the information you have and learning from each experience.” When hiring a market research firm in Singapore, marketing managers, business owners, and startup founders need to ensure that they select a reliable partner capable of delivering actionable insights. Whether you need to understand market trends, analyze customer behavior, or assess competition, the right research partner can significantly impact your business strategy. To help you…

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Market Research

Choosing the Right Market Research Company in Singapore 2025

“A good market research partner doesn’t just provide data; they provide the clarity and insights that guide your business towards informed decisions and lasting success.” Choosing the right market research company in Singapore is crucial for business owners, marketing, and innovation leaders looking to expand into new ASEAN markets or launch new products in 2025. With Singapore positioned as a strategic business hub in Southeast Asia, selecting the best market research firm in Singapore can provide invaluable insights into consumer…

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Business & Economy, Consumer Research, Market Research

Don’t Choose a Market Research Firm in Singapore Until You Read This (2025 Guide)

“A good market research partner doesn’t just provide data; they provide the clarity and insights that guide your business towards informed decisions and lasting success.” Choosing the right market research company in Singapore is key to business owners, marketing, and innovation leaders pursuing entry into new ASEAN markets or new product launches in 2025. Given Singapore’s status as a strategic Southeast Asian business hub, choosing the best market research company in Singapore would prove greatly beneficial as one gains understanding…

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Market Research

Why Apeiron Stands Out Among Market Research Companies in Singapore (2025)

In the world of high-speed business, one half of the equation is predicting customers’ needs before they even come into being. By the year 2025, Singapore, with a thriving economy, is dynamic and ever more digital. Businesses therefore have to seek hyper-accurate, genuinely predictive, and truly personalized market insights to stay competitive. And this is where Apeiron shines: not just any research agency but a trusted partner of smart companies. The Evolution of Market Research in Singapore Changing Market Dynamics…

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Market Research

How Market Research Is Evolving in Singapore – Trends to Watch in 2025 & Beyond

Market research is evolving from merely understanding the past to predicting and shaping the future, turning data into the foundation of tomorrow’s decisions As we enter 2025 and beyond, Singapore’s market research industry is evolving at an unprecedented rate. With ever-faster technological innovations, consumer expectations, and stringent data privacy regulations, businesses in Singapore must embrace the winds of change to stand tall as competition in the present. Whether you are an entrepreneur, startup founder, or marketing professional, getting ahead of…

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Hospitality & Tourism

Multi-Location Insights from Singapore’s GPSS Events

Multi-Location Insights from Singapore’s GPSS Events

“Without data, you’re just another person with an opinion.” – W. Edwards Deming The 10-Day Festival of Speed, Culture, and Entertainment Grand Prix Season Singapore (GPSS) is an annual city-wide celebration that transforms Singapore into a vibrant hub of motorsport-themed activities. Arranged in conjunction with the Formula 1 Singapore Airlines Singapore Grand Prix, GPSS combines high-speed racing with entertainment, cultural options, and gastronomical experiences.  Additional highlights encompass concerts featuring international artists, food festivals, exhibitions, and interactive experiences, making it a…

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Hospitality & Tourism

Apeiron’s Footfall and Engagement Analysis for Jam Off 2024 in Somerset

Apeiron’s Footfall and Engagement Analysis for Jam Off 2024 in Somerset

Footfall Estimation Research Methodology Field Agent Deployment Agents stationed at Skate Park, 111 Somerset, and Youth Park. Additional deployment at Scape Tower on Saturday. Tasked with estimating total footfall and conducting surveys. Interaction and Survey Collection Agents engaged with event attendees, requesting survey participation. Surveys conducted to gather attendee feedback. Manual Count and Photo Documentation Regular manual counts communicated to the desk team. Photos with timestamps captured and sent at intervals. Desk Team Verification and Estimation The desk team verifies…

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Hospitality & Tourism

LEGO X BTS Event Singapore: Apeiron’s Footfall Insights

LEGO X BTS Event Singapore: Apeiron’s Footfall Insights

Every survey response is an opportunity to learn, grow, and improve.” The LEGO X BTS event Singapore, held from July 7 to 16, 2023, transformed a 39-meter stretch in front of Ngee Ann City on Orchard Road into a vibrant celebration of pop culture. Organized by LEGO Singapore in partnership with the Singapore Tourism Board (STB) and Orchard Road Business Association, the event drew BTS fans and tourists, boosting retail and cultural appeal. Apeiron Market Research & Consulting conducted a comprehensive Orchard…

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Hospitality & Tourism

Singapore Vegan Festival Analytics: Apeiron’s Insights for STB

singapore vegan festival analytics by Apeiron

Surveys are the bridge between the known and the unknown.” – Amelia Earhart The Singapore Vegan Festival (SVF), organized by EatRoamLive, is a vibrant celebration of plant-based living. Held on August 27, 2022, at the Raffles City Convention Centre, the event featured chef masterclasses, a vegan food village, a bustling vegan market, and curated walking food tours. Apeiron Market Research & Consulting, in partnership with the Singapore Tourism Board (STB), conducted a comprehensive footfall analysis Raffles City and visitor satisfaction survey, delivering actionable visitor…