“The way our customers operate their businesses and live their lives in today’s interactive digital world requires a shift to a hyper-personalized experience. Customers expect us to know them as individuals and provide them with access to more information and visibility. In turn, we have to empower them to take control. – —Laurie Tucker, SVP of Corporate Marketing, FedEx In an era where global e-commerce titans like Amazon, Lazada, and Shopee dominate online shopping, brick-and-mortar retailers in Singapore are experiencing an…
Retail Revival: How Singapore Stores Are Using Customer Data to Outperform E-commerce Giants
