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Market Research

Essential Types of Market Research for Businesses Today

Market research for business today

Research: the quest for in-depth knowledge and wisdom – Lailah Gifty Akita In today’s dynamic business environment, market research plays a critical role in helping companies understand their customers, competitors, and industry trends. With the right approach, businesses can gather actionable insights to make informed decisions and maintain a competitive edge. To achieve this, organizations rely on various types of market research, each serving a unique purpose. Below are the essential types of market research businesses must consider today. Primary…

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Market Research

Comprehensive Market Research Services: The Key to Informed Business Decisions

Comprehensive market research services

Market Research is not an add-on feature, it’s a necessity for Business Survival and Business Success  – Pooja Agnihotri In today’s rapidly evolving business landscape, the ability to make informed decisions can mean the difference between thriving and merely surviving. Comprehensive market research services are indispensable tools for businesses aiming to navigate market complexities, stay ahead of competitors, and meet customer needs effectively. By offering deep insights into market trends, consumer behavior, and competitive dynamics, these services empower businesses to…

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Feasibility studies for startups- Everything you need to know

A feasibility study Singapore is crucial for startups. Your feasibility study consultant Singapore is a highly experienced individual who will focus on the singular question – is your business idea practical /feasible? In the process, he will cover all related areas like technical feasibility, operational viability, legal requirements, financial viability, etc., and help you understand with supporting facts and figures as to whether you should proceed with your project idea. This way you can save precious resources and even look…

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Gaining a Competitive Edge: Unveiling the Power of FMCG Market Research in the Retail-Manufacturing Industry

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Introduction In the highly competitive retail-manufacturing landscape, companies must strive to gain a competitive edge to thrive and succeed. One crucial avenue for achieving this is through insightful and data-driven market research in the Fast-Moving Consumer Goods (FMCG) sector. FMCG products, such as food and beverages, personal care items, and household goods, are staples in consumers’ lives, making it vital for companies to understand consumer behavior, market trends, and their competitors to stay ahead of the game. Understanding the Importance…

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BUSINESS GROWTH STRATEGY CONSULTING

The structural evolution induced by new technology, dynamic demands of the customer, and sector integration, entities are pursuing aggressive business growth strategy consulting. Creating an effective growth plan helps to align both immediate and long-term firm goals, offering a road map to more efficient operations and revenues. The application of advanced data analytics to get a deeper understanding of end-user procurement patterns and emerging product preferences along with increased mobility across functions, would assist businesses in discovering and sharing ideas…

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MARKETING SURVEY COMPANY

Marketing survey company gathers, analyzes and interprets information that is relevant to target the markets, consumers, competitors, and industries. Research serves a variety of purposes, from identifying new markets to starting new businesses. Market research plays an important role in a company’s marketing strategy and transform it into a foundation for  a successful business. The availability of data and human resources is not enough for market research to achieve the desired results. It is much more demanding and requires additional…

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TIPS TO GROW YOUR MARKET SHARE DURING A RECESSION

The toughest phase for any business or country to survive during the recession is not just a challenge but an ultimatum. During a recession, it is critical to evaluate the future prospects and to be prepared accordingly to overcome the difficult economic times in the coming months. We will look into the deeper perspective of recession, it’s impact and how we can improvise the business during the recession through this blog as insight. What Is Recession? A recession is a…

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Data Collection in Marketing Research

Data collection in marketing research is the process of compiling related data and then delivering of refined information from the compilation. The output data is thoroughly researched, processed, and extracted by the expert from the relevant data compilation. There are two types of data collection methods. They are: Primary Data Secondary data Types of Data: 1. Primary Data: The process of collecting the primary data is very specific to the study’s purpose. The data which is collected freshly to meet…

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5 Reasons Why You Should Hire a Market Research Consultant

Every business demands a marketing strategy for its success. Market research plays a vital role in the marketing strategy of a business. The availability of data and personnel will not be sufficient for the market research to get the most desired result. It is much more challenging and mandates supplemental modules besides subject proficiency. If you’re pondering whether it’s judicious to enlist the service of a specialist/consultant, we are profoundly delighted to answers few conventional trade issues explicitly. How to Make Better Decisions? It extremely challenging for a business to perceive and…

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Brand Assessment

6 Steps To Perform A Brand Assessment Through Research Brand assessment is an important and necessary step in every business venture. Doing a brand assessment gives you the chance to examine your brand’s strength, emphasise its value to clients, and, if necessary, reposition your brand to reflect changes in the market. It also helps a company reassert its goals and values so you can focus on why your brand stands out and how you can capitalise on that. But how…