Author: admin

“Without data, you’re just another person with an opinion.” – W. Edwards Deming The 10-Day Festival of Speed, Culture, and Entertainment Grand Prix Season Singapore (GPSS) is an annual city-wide celebration that transforms Singapore into a vibrant hub of motorsport-themed activities. Arranged in conjunction with the Formula 1 Singapore Airlines Singapore Grand Prix, GPSS combines high-speed racing with entertainment, cultural options, and gastronomical experiences.  Additional highlights encompass concerts featuring international artists, food festivals, exhibitions, and interactive experiences, making it a…

Footfall Estimation Research Methodology Field Agent Deployment Agents stationed at Skate Park, 111 Somerset, and Youth Park. Additional deployment at Scape Tower on Saturday. Tasked with estimating total footfall and conducting surveys. Interaction and Survey Collection Agents engaged with event attendees, requesting survey participation. Surveys conducted to gather attendee feedback. Manual Count and Photo Documentation Regular manual counts communicated to the desk team. Photos with timestamps captured and sent at intervals. Desk Team Verification and Estimation The desk team verifies…

Every survey response is an opportunity to learn, grow, and improve.” The LEGO X BTS event Singapore, held from July 7 to 16, 2023, transformed a 39-meter stretch in front of Ngee Ann City on Orchard Road into a vibrant celebration of pop culture. Organized by LEGO Singapore in partnership with the Singapore Tourism Board (STB) and Orchard Road Business Association, the event drew BTS fans and tourists, boosting retail and cultural appeal. Apeiron Market Research & Consulting conducted a comprehensive Orchard…

Surveys are the bridge between the known and the unknown.” – Amelia Earhart The Singapore Vegan Festival (SVF), organized by EatRoamLive, is a vibrant celebration of plant-based living. Held on August 27, 2022, at the Raffles City Convention Centre, the event featured chef masterclasses, a vegan food village, a bustling vegan market, and curated walking food tours. Apeiron Market Research & Consulting, in partnership with the Singapore Tourism Board (STB), conducted a comprehensive footfall analysis Raffles City and visitor satisfaction survey, delivering actionable visitor…