Author: Viji

Customer Experience isn’t an expense. Managing customer experience bolsters your brand – Stan Phelps In the constantly changing landscape of business, market share is the ultimate measure of success. It’s the portion of the total sales in an industry that a company commands, showcasing its competitive standing. Achieving and sustaining a significant market share requires more than just offering a good product or service—it demands a deep understanding of customers’ needs, preferences, and behaviors. This is where strategic customer insights…

“Research is about engaging in a conversation with a brand.” -Matthew Rhodes Market research plays a pivotal role in defining and framing Horeca Business plan and Horeca marketing strategy and also influencing branding strategies. Feedback Loop: Market research establishes a feedback loop between Horeca businesses and their customers. By actively soliciting feedback through surveys, reviews, and social media interactions, businesses can continuously refine their branding strategies to better meet customer needs and expectations. Market research serves as a guiding force for…

“An organisation’s ability to learn and translate that learning into action rapidly, is the ultimate Competitive Advantage – Jack Welch A survey company can be a valuable asset for businesses looking to gain a competitive edge in today’s fast-paced market. By leveraging the expertise of survey professionals, organizations can gather crucial insights, understand market dynamics, and make informed decisions that set them apart from competitors. Here’s how a survey company can help you gain a competitive edge: Apeiron, leading a…

Research is to see what everybody else has seen, and to think what nobody else has thought. Albert Szent-Gyorgyi In an era defined by rapid technological advancements, evolving consumer preferences, and intense market competition, the ability to anticipate and adapt to change is paramount for business success. Amidst this dynamic landscape, partnering with a leading market research company is no longer just advantageous—it’s essential for future-proofing your business. Here’s why: In conclusion, partnering with a leading quantitative market research company…

The power of statistics and the clean lines of quantitative research appealed to me, but I fell in love with the richness and depth of qualitative research.” – Brené Brown In the dynamic landscape of market research, the debate between quantitative and qualitative methodologies often takes centre stage. While quantitative research relies on numerical data and statistical analysis, qualitative research dives into the subjective experiences and perceptions of individuals. However, the question arises: which approach is superior? The reality is…

Every business is Successful exactly to the extent that it does something others cannot – Peter Theil Expanding into new markets is a strategic move that offers immense growth potential for businesses. However, navigating the complexities of foreign markets requires careful planning, market insight, and strategic execution. This is where a market expansion strategy consultant can be your key to dominating your new market. Here’s how:  Partnering with Apeiron, a market expansion strategy consultant in Singapore can be a game-changer…

Expanding your business into new markets can be both exciting and daunting. Whether you’re a startup eyeing international growth or an established company seeking fresh opportunities, a well-crafted market expansion strategy is crucial. In this article, we explore why partnering with a market expansion strategy consultant  specializing in market expansion can be a game-changer for your success. Understanding Market Expansion Strategies Before diving into the specifics, let’s clarify what market expansion strategies entail. These strategies are deployed by businesses that…

Make every detail perfect and limit the number of details to perfect. Jack Dorsey A feasibility study is a crucial step in the decision-making process for any project, helping decision makers determine the viability and potential success of their ideas. However, there are common pitfalls that individuals and organizations often encounter during the feasibility study phase. Recognizing and avoiding these pitfalls is essential in conducting a feasibility study for making informed and effective business decisions. Comprehensive Data Collection: One of…

“There are no great limits to growth because there are no limits of human intelligence, imagination, and wonder.” — Ronald Reagan “Innovation is the key” for any business to conceive, grow and sustain. Business strategies for growth are categorised in terms of Identifying Market needs, Product conception & Development, Market development, Market Expansion, New channels & Diversification.  Identifying Market needs “Bird’s eye view” Strategy is of understanding the product or service needs and deriving appropriate solutions that satisfies the need.…

“People who count their chickens before they are hatched act very wisely because chickens run about so absurdly that it’s impossible to count them accurately.”― Oscar Wilde Business success is primarily determined in terms of ROI, which is the amount of profit that will be generated from the venture. Perception of the same is an imperative call that enhances the Initiation of business proposal. Feasibility study followed by appropriate Business planning are the right tools in place that gives a perfect…