Category: Market Research

The MICE (Meetings, Incentives, Conferences, and Events) industry is a vibrant and dynamic sector that plays a significant role in driving global tourism and business growth. This article provides a comprehensive overview of the MICE industry, including its key components, market size, and current trends shaping the market. Understanding the MICE Industry: Key Components and Market Analysis The MICE industry comprises Meetings, Incentives, Conferences, and Events, each playing a significant role in driving the sector. Meetings enable communication and collaboration…

Comprehensive Industry-Specific Market Research Reports: A Strategic Guide for Businesses Discover the power of industry-specific market research reports in driving business success. This comprehensive guide explores the key benefits, examples, and case studies of market research reports in various marketing industries, including education, healthcare, service industries, manufacturing, hospitality and tourism, and retail and brands. Gain valuable insights and gain a competitive edge in your industry on how to leverage market research reports to make informed decisions and stay ahead in…

Table of Contents Introduction to Market Research For Small Business MARKET RESEARCH FOR SMALL BUSINESSES IN SINGAPORE Helps To Identify Customer Needs And Preferences Provides insights into the competition Helps to make informed decisions Helps to identify new opportunities Required Steps for Conducting Effective Market Research Define the Research Objectives Identify the Target Market Choose the Research Methodology Collect Data Analyze the Data Draw Conclusions and Make Recommendations INTRODUCTION Singapore is the world’s 4th biggest financial centre and one of…

Table of Contents Introduction to Market Research Types of Market Research Steps to Conduct Market Research Market Research Template Market Research Examples Introduction to Market Research What Is Market Research And Why Is It Important? Market research is the process of gathering information about your target market and customers to verify the success of a new product, help your team iterate on an existing product, or understand brand perception to ensure your team is effectively communicating your company’s value effectively. Market Research…

Marketing survey company gathers, analyzes and interprets information that is relevant to target the markets, consumers, competitors, and industries. Research serves a variety of purposes, from identifying new markets to starting new businesses. Market research plays an important role in a company’s marketing strategy and transform it into a foundation for  a successful business. The availability of data and human resources is not enough for market research to achieve the desired results. It is much more demanding and requires additional…

The toughest phase for any business or country to survive during the recession is not just a challenge but an ultimatum. During a recession, it is critical to evaluate the future prospects and to be prepared accordingly to overcome the difficult economic times in the coming months. We will look into the deeper perspective of recession, it’s impact and how we can improvise the business during the recession through this blog as insight. What Is Recession? A recession is a…

Data collection in marketing research is the process of compiling related data and then delivering of refined information from the compilation. The output data is thoroughly researched, processed, and extracted by the expert from the relevant data compilation. There are two types of data collection methods. They are: Primary Data Secondary data Types of Data: 1. Primary Data: The process of collecting the primary data is very specific to the study’s purpose. The data which is collected freshly to meet…

Every business demands a marketing strategy for its success. Market research plays a vital role in the marketing strategy of a business. The availability of data and personnel will not be sufficient for the market research to get the most desired result. It is much more challenging and mandates supplemental modules besides subject proficiency. If you’re pondering whether it’s judicious to enlist the service of a specialist/consultant, we are profoundly delighted to answers few conventional trade issues explicitly. How to Make Better Decisions? It extremely challenging for a business to perceive and…

6 Steps To Perform A Brand Assessment Through Research Brand assessment is an important and necessary step in every business venture. Doing a brand assessment gives you the chance to examine your brand’s strength, emphasise its value to clients, and, if necessary, reposition your brand to reflect changes in the market. It also helps a company reassert its goals and values so you can focus on why your brand stands out and how you can capitalise on that. But how…

Every business will have its share of competition, albeit with its own competitive advantage. Most businesses are aware of their competition but fail to understand the core of their competition and analyze it to take the competition head-on. This is when a professional competitor analysis becomes relevant and helpful. Your business may be just a few months old or has got its feet wet over several years. A well-thought-out competitor analysis has long-term gains and will act as a strong tool to…