Viji
Blog, Market Research

The Role of Data Analytics in Strategic Business Consulting

Business consulting firm

“The role of data analytics in an organisation is to provide a greater level of specificity to discussion”-Jeff Zeanah In today’s data-driven economy, data analytics has become indispensable in strategic business consulting. By harnessing the power of data, consultants can deliver actionable insights that drive decision-making, optimize operations, and enhance competitive advantage. Here’s how data analytics is reshaping the field of strategic business consulting: Enabling Data-Driven Decision Making Strategic consulting relies heavily on informed decision-making, and data analytics provides the…

Viji
Blog, Market Research

How AI Is Transforming Market Research and Consumer Insights

How AI reshaping market research

“There is no doubt artificial intelligence is beginning to fundamentally transform the world of marketing” – John Ennew Artificial intelligence (AI) is revolutionizing market research and consumer insights, reshaping how businesses understand and interact with their customers. By leveraging AI technologies, companies can uncover deeper insights, enhance efficiency, and adapt to rapidly changing consumer behaviors. Here’s how AI is transforming this landscape: Enhanced Data Collection and Processing AI enables the collection and analysis of massive datasets from diverse sources, including…

Viji
Blog, Market Research

How Millennials Are Redefining Market Research Practices in the Digital Age

“Market Research is not an add-on feature, it’s a necessity for business survival and business success” – Pooja Agnihotri Millennials, often referred to as digital natives, are profoundly transforming market research practices in the digital age. Their affinity for technology, innovation, and social media, coupled with their values of transparency and inclusivity, has redefined how organizations gather and utilize consumer insights. Digital-First Research ApproachesMillennials are embracing advanced digital tools to conduct and refine market research. Technologies such as artificial intelligence…

Viji
Blog, Consumer Research

Gen Z Redefining the Singapore Market: Trends, Behaviors, and Consumer Shifts

Marketing’s job is never done. It is about Perpetual motion. We must continue to Innovate every day – Beth Comstock Gen Z, born between 1997 and 2012, is emerging as a dominant consumer group in Singapore, shaping industries with their unique preferences, values, and behaviors. With an estimated population of 1.2 million in Singapore, this digitally native generation is driving significant consumer shifts. Here’s how Gen Z is redefining the market. Digital Natives Driving E-commerce and Social Commerce Gen Z’s…

Viji
Blog, Market Research

2025 Market Research Trends: Insights for the Next Era

Market research is evolving rapidly as businesses adapt to technological advancements, changing consumer behavior, and new data-driven methodologies. By 2025, we can expect the field to be significantly shaped by innovation, enhanced precision, and ethical considerations. Here are the key trends likely to define the future of market research. Artificial Intelligence and Machine Learning Dominate Analysis AI and machine learning (ML) are already transforming how data is collected, analyzed, and interpreted. By 2025, these technologies will become indispensable tools for…

Viji
Blog, Business & Economy

Winning Strategies for Business Startups: Scaling and Expanding Your Business in 2025

The winning strategy is the one that successfully adapts to the changing circumstances of Time, Place & Person – Rajen Jaru   Scaling and expanding a startup in 2025 require more than just a great product or service; it demands strategic thinking, technological adoption, and customer-centric approaches. In a rapidly evolving global landscape, startups must leverage innovation and sustainability to stay competitive. Here are key business expansion strategies to ensure growth and scalability in 2025. Embrace Digital Transformation Digital tools…

Viji
Blog, Business & Economy

Financial benefits of Accurately calculating market size of your Singapore Business

“A penny saved is a Penny earned” – Benjamin Franklin Accurately calculating Market Size of Singapore Business bags, the following benefits: 2. Improved Financial Forecasting and Budgeting 3. Enhanced Pricing Strategies 4. Risk Mitigation 5. Investor Confidence 6. Strategic Business Expansion Apeiron Market Research and consulting firm helps Singaporean businesses with accurate market size calculation which helps in optimizing investments, improve financial planning, set competitive pricing, and build investor trust—factors that directly contribute to better financial health and sustained growth.…

Viji
Blog, Market Research

Adapting To Market Changes Why Research is Essential During a Recession

Don’t wait until you are in a crisis to come up with a crisis plan – Phil Mcgraw During a recession, market conditions can shift rapidly and unpredictably, affecting consumer behavior, industry demands, and competitive dynamics. In such times, adapting to market changes becomes crucial for business survival and success. Research serves as a cornerstone for this adaptation by equipping businesses with actionable insights that allows to navigate uncertainty, capitalize on new opportunities, and make informed decisions to maintain financial…

Viji
Blog, Market Research

How Singaporean Startups Are Winning Big with Market Research – And You Can Too

“In today’s complex and fast-moving world, what we need even more than foresight or hindsight is insight.” – Napoleon Bonaparte In the competitive landscape of Singapore’s startup ecosystem, market research has emerged as a crucial tool for achieving sustainable growth and success. By harnessing the power of market insights, Singaporean startups are not only gaining a competitive edge but also paving the way for innovation and market disruption. Market research serves as the foundational step for startups by providing valuable insights…

Viji
Blog, Market Research

Is Your Business Missing Out? The Untapped Potential of Market Research in Singapore

“I believe in innovation and that the way you get innovation is to fund research and learn the basic facts.” – Bill Gates Market research is an often overlooked yet incredibly powerful tool for businesses in Singapore. Despite the dynamic nature of the country’s economy and its strategic location in Southeast Asia, many businesses, especially small and medium enterprises (SMEs), fail to fully utilize market research to drive growth and innovation. This untapped potential represents a significant opportunity for businesses that…