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Blog, Market Research

Data Collection in Marketing Research

Data collection in marketing research is the process of compiling related data and then delivering of refined information from the compilation. The output data is thoroughly researched, processed, and extracted by the expert from the relevant data compilation. There are two types of data collection methods. They are: Primary Data Secondary data Types of Data: 1. Primary Data: The process of collecting the primary data is very specific to the study’s purpose. The data which is collected freshly to meet…

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Blog, Feasibility Study, Market Research

5 Reasons Why You Should Hire a Market Research Consultant

Every business demands a marketing strategy for its success. Market research plays a vital role in the marketing strategy of a business. The availability of data and personnel will not be sufficient for the market research to get the most desired result. It is much more challenging and mandates supplemental modules besides subject proficiency. If you’re pondering whether it’s judicious to enlist the service of a specialist/consultant, we are profoundly delighted to answers few conventional trade issues explicitly. How to Make Better Decisions? It extremely challenging for a business to perceive and…

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Blog, Business & Economy, Consumer Research, Feasibility Study, Hospitality & Tourism, Market Research

Brand Assessment

6 Steps To Perform A Brand Assessment Through Research Brand assessment is an important and necessary step in every business venture. Doing a brand assessment gives you the chance to examine your brand’s strength, emphasise its value to clients, and, if necessary, reposition your brand to reflect changes in the market. It also helps a company reassert its goals and values so you can focus on why your brand stands out and how you can capitalise on that. But how…

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Blog, Feasibility Study, Market Research

Competitor Analysis – Competitive Market Research

Every business will have its share of competition, albeit with its own competitive advantage. Most businesses are aware of their competition but fail to understand the core of their competition and analyze it to take the competition head-on. This is when a professional competitor analysis becomes relevant and helpful. Your business may be just a few months old or has got its feet wet over several years. A well-thought-out competitor analysis has long-term gains and will act as a strong tool to…

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Blog, Market Research

Singapore’s Leading Market Research Survey Companies

Discussion about top market research survey companies in Singapore

Top 10 Market Research Survey Companies In Singapore When you are looking for the top market research survey companies in Singapore, your primary focus should be on the following factors: An agile and quick workforce that focuses on the core competency of the services provided. Additionally, they should use only trusted partners for help with areas not covered by their core competency. They can quickly embrace new technologies and adapt to potential changes, as is the norm at Apeiron Market…

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Blog, Business & Economy

Services for Singapore Business Plan Consultants

Overview of Business Plan Consultant Services in Singapore Every enterprise or business needs a professionally created business plan to achieve its objectives and goals. This is true for multinational businesses as well as local startups. Business plan consulting services in Singapore are focused on providing this strategic advice to a wide range of businesses and enterprises. Business plan consulting services involve third parties providing strategic advice depending on factors that impact the business. Singapore business plan consulting services will also…

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Blog, Business & Economy

How to Find the Best Business Consulting Firm in Singapore?

Consulting firms can support a company’s needs at any level to eliminate challenges, grow the business, and position themselves effectively in a competitive market. A business consulting firm in Singapore has expertise in many areas. Therefore, businesses can leverage the firm’s services to acquire the knowledge they need to make their companies better, boost organizational productivity, and improve bottom-line KPIs. A small business, in particular, might require occasional expert advice on certain topics and strategies. In such scenarios, hiring a…

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Blog, Feasibility Study

5 Types Of Feasibility Analysis

It is always a good idea to investigate a new product or creative idea’s practicality in the real world before investing a lot of time or money in it, regardless of how confident you are in it. Do you have a lot of unanswered questions? If yes, it is quite natural. This is where market research comes into play. Feasibility analysis is the process of confirming that a strategy, plan or design is possible and makes sense.  It is a preliminary study…

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Blog, Business & Economy, Market Research

5 Tips For Strong Market Expansion Strategy

To stop your business from attaining a saturation point, it is important to make sure you have a strong market expansion strategy to move your business forward. A market expansion strategy is all about knowing the needs of your consumers, segments, and unmet customers to device a targeting plan. Any company may decide to expand, either looking for new market niches in existing countries or seeking new markets for market segments already identified and addressed. Even if the expansion strategy…

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Blog, Market Research

5 Reasons Why Market Research Matters

Driving Business Success in Singapore: Why Market Research Matters – 5 Key Insights Market research is crucial for a business of any industry. According to Dan Zarrella “marketing without data is like driving with your eyes closed.” Comprehensive market research can provide insights on the market conditions and can give actionable insights on industries and markets. Here are 5 reasons why market research should matter for your business success. Understanding Your Target Market Market research gauges the pulse of the…