Category: Consumer Research

Highlights / Key Takeaways Key consumer trends influencing Singapore’s retail and FMCG landscape How digital shoppers are reshaping brand expectations and loyalty Market shifts affecting product development, pricing, and innovation Insights into omnichannel growth and new customer experience benchmarks Actionable strategies for brands preparing for Singapore’s evolving market Introduction Singapore’s retail and FMCG sectors are undergoing one of the most transformative periods in decades. Driven by digital acceleration, rising consumer expectations, and new buying behaviours, brands must rethink how they…

Highlights / Key Takeaways Introduction Singapore’s consumer landscape is evolving faster than ever. From digital-first shopping behaviours to rising expectations around ethical consumption, the way Singaporeans research, evaluate, and purchase products continues to transform. This guide explores the top Singapore consumer trends for 2026, backed by behaviour patterns already taking shape. Whether you’re a marketer, retailer, or business strategist, these insights will help you better understand emerging spending habits and prepare for the year ahead. Singapore Consumer Trends 2026: What…

“We see our customers as invited guests to a party, and we are the hosts … It’s our job every day to make every important aspect of the customer experience a little bit better.”— Jeff Bezos, Amazon Founder Key Takeaways Singapore retailers capture data across loyalty apps, WiFi, POS and online–offline touch-points for unified customer insights. Personalised recommendations boost repeat purchases—60% of shoppers prefer tailored experiences. Unified commerce platforms enable seamless online–offline journeys and higher conversions. Predictive analytics improve inventory…