Customer Experience isn’t an expense. Managing customer experience bolsters your brand – Stan Phelps In the constantly changing landscape of business, market share is the ultimate measure of success. It’s the portion of the total sales in an industry that a company commands, showcasing its competitive standing. Achieving and sustaining a significant market share requires more than just offering a good product or service—it demands a deep understanding of customers’ needs, preferences, and behaviors. This is where strategic customer insights…
Cracking the Code Leveraging Singapore Market Research to Understand Consumer Behavior
The vibrant market of Singapore is renowned for its brisk change in consumer behavior trends. Market research companies in Singapore constantly evaluate these changes to provide focused guidance to their clients. To service this continuously evolving need of the consumer, businesses should understand this type of consumer behavior and effectively cater to the needs of the consumers. Therefore, marketers should understand what consumers buy, where and when they buy, and the frequency of their purchases. To gain a comprehensive understanding of target…
Brand Assessment
6 Steps To Perform A Brand Assessment Through Research Brand assessment is an important and necessary step in every business venture. Doing a brand assessment gives you the chance to examine your brand’s strength, emphasise its value to clients, and, if necessary, reposition your brand to reflect changes in the market. It also helps a company reassert its goals and values so you can focus on why your brand stands out and how you can capitalise on that. But how…
