Viji
Blog, Hospitality & Tourism

Exploring the MICE Industry: Market Size, Share, and Trends

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The MICE (Meetings, Incentives, Conferences, and Events) industry is a vibrant and dynamic sector that plays a significant role in driving global tourism and business growth. This article provides a comprehensive overview of the MICE industry, including its key components, market size, and current trends shaping the market. Understanding the MICE Industry: Key Components and Market Analysis The MICE industry comprises Meetings, Incentives, Conferences, and Events, each playing a significant role in driving the sector. Meetings enable communication and collaboration…

Viji
Blog, Business & Economy, Hospitality & Tourism

THE IMPORTANCE OF MARKET RESEARCH FOR SMALL BUSINESSES IN SINGAPORE

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Table of Contents Introduction to Market Research For Small Business MARKET RESEARCH FOR SMALL BUSINESSES IN SINGAPORE Helps To Identify Customer Needs And Preferences Provides insights into the competition Helps to make informed decisions Helps to identify new opportunities Required Steps for Conducting Effective Market Research Define the Research Objectives Identify the Target Market Choose the Research Methodology Collect Data Analyze the Data Draw Conclusions and Make Recommendations INTRODUCTION Singapore is the world’s 4th biggest financial centre and one of…

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Blog, Business & Economy, Consumer Research, Feasibility Study, Hospitality & Tourism, Market Research

Brand Assessment

6 Steps To Perform A Brand Assessment Through Research Brand assessment is an important and necessary step in every business venture. Doing a brand assessment gives you the chance to examine your brand’s strength, emphasise its value to clients, and, if necessary, reposition your brand to reflect changes in the market. It also helps a company reassert its goals and values so you can focus on why your brand stands out and how you can capitalise on that. But how…

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Blog, Hospitality & Tourism

Singapore Tourism

Singapore in recent times has been well placed on the bucket list of millions of international visitors’dairies. With super-fast transport systems, diversity in culinary tourism attracted more visitors in the past few years. Sky-high retail centers, nature parks, and national reserves providing outdoor and adventure activities are major engaging factors tourist attractions. Singapore was known to be a good place for the short-stay destination, however, now the country working keenly to break that jinx and have long-stay visitors and it…