“In healthcare, the experience of the patient is the new marketing.” – David Feinberg, former CEO of Geisinger Health In Singapore’s fast-paced, tech-forward society, the healthcare system is widely regarded as efficient, modern, and accessible. However, behind this polished exterior lies a growing disconnect between healthcare providers and the patients they serve — a patient experience gap that threatens long-term trust and engagement. Despite digital advancements, many healthcare providers still fall short in understanding the emotional, cultural, and personalized needs…
The Patient Experience Gap: What Singapore Healthcare Providers Don’t Know About Their Customers
