Category: Market Research

Market Research is the business equivalent of Look before you leap -John Kaufman Outsourcing market research to a specialized company offers businesses numerous advantages, from gaining access to expert insights to saving time and resources. Conducting market research in-house can be complex and resource-intensive, requiring a blend of technical expertise, analytical tools, and industry knowledge. Specialized market research firms bring these capabilities, helping organizations make informed decisions and focus on their core competencies. Expertise and Experience Specialized market research companies…

“There is no doubt artificial intelligence is beginning to fundamentally transform the world of marketing” – John Ennew Artificial intelligence (AI) is revolutionizing market research and consumer insights, reshaping how businesses understand and interact with their customers. By leveraging AI technologies, companies can uncover deeper insights, enhance efficiency, and adapt to rapidly changing consumer behaviors. Here’s how AI is transforming this landscape: Enhanced Data Collection and Processing AI enables the collection and analysis of massive datasets from diverse sources, including…

The vibrant market of Singapore is renowned for its brisk change in consumer behavior trends. Market research companies in Singapore constantly evaluate these changes to provide focused guidance to their clients. To service this continuously evolving need of the consumer, businesses should understand this type of consumer behavior and effectively cater to the needs of the consumers. Therefore, marketers should understand what consumers buy, where and when they buy, and the frequency of their purchases. To gain a comprehensive understanding of target…

Table of Contents Introduction to Market Research Types of Market Research Steps to Conduct Market Research Market Research Template Market Research Examples Introduction to Market Research What Is Market Research And Why Is It Important? Market research is the process of gathering information about your target market and customers to verify the success of a new product, help your team iterate on an existing product, or understand brand perception to ensure your team is effectively communicating your company’s value effectively. Market Research…

Marketing survey company gathers, analyzes and interprets information that is relevant to target the markets, consumers, competitors, and industries. Research serves a variety of purposes, from identifying new markets to starting new businesses. Market research plays an important role in a company’s marketing strategy and transform it into a foundation for  a successful business. The availability of data and human resources is not enough for market research to achieve the desired results. It is much more demanding and requires additional…

The toughest phase for any business or country to survive during the recession is not just a challenge but an ultimatum. During a recession, it is critical to evaluate the future prospects and to be prepared accordingly to overcome the difficult economic times in the coming months. We will look into the deeper perspective of recession, it’s impact and how we can improvise the business during the recession through this blog as insight. What Is Recession? A recession is a…