Market Research is a potential tool to sustain, succeed and expand any business of its kind. “The goal is to transform data into information, and information into insight.” – Carly Fiorina Gaining insights on the target market will guide through the process of making a road map to Market entry. Research needs for a startup and business expansions. To set foot on a new Market we need to make informed decisions about product development, pricing, and marketing strategies. The elements…
Cracking the Code Leveraging Singapore Market Research to Understand Consumer Behavior
The vibrant market of Singapore is renowned for its brisk change in consumer behavior trends. Market research companies in Singapore constantly evaluate these changes to provide focused guidance to their clients. To service this continuously evolving need of the consumer, businesses should understand this type of consumer behavior and effectively cater to the needs of the consumers. Therefore, marketers should understand what consumers buy, where and when they buy, and the frequency of their purchases. To gain a comprehensive understanding of target…
Gaining a Competitive Edge: Unveiling the Power of FMCG Market Research in the Retail-Manufacturing Industry
Introduction In the highly competitive retail-manufacturing landscape, companies must strive to gain a competitive edge to thrive and succeed. One crucial avenue for achieving this is through insightful and data-driven market research in the Fast-Moving Consumer Goods (FMCG) sector. FMCG products, such as food and beverages, personal care items, and household goods, are staples in consumers’ lives, making it vital for companies to understand consumer behavior, market trends, and their competitors to stay ahead of the game. Understanding the Importance…
Comprehensive Industry – Specific Market Research Reports
Comprehensive Industry-Specific Market Research Reports: A Strategic Guide for Businesses Discover the power of industry-specific market research reports in driving business success. This comprehensive guide explores the key benefits, examples, and case studies of market research reports in various marketing industries, including education, healthcare, service industries, manufacturing, hospitality and tourism, and retail and brands. Gain valuable insights and gain a competitive edge in your industry on how to leverage market research reports to make informed decisions and stay ahead in…
Mastering Market Research
Table of Contents Introduction to Market Research Types of Market Research Steps to Conduct Market Research Market Research Template Market Research Examples Introduction to Market Research What Is Market Research And Why Is It Important? Market research is the process of gathering information about your target market and customers to verify the success of a new product, help your team iterate on an existing product, or understand brand perception to ensure your team is effectively communicating your company’s value effectively. Market Research…
MARKETING SURVEY COMPANY
Marketing survey company gathers, analyzes and interprets information that is relevant to target the markets, consumers, competitors, and industries. Research serves a variety of purposes, from identifying new markets to starting new businesses. Market research plays an important role in a company’s marketing strategy and transform it into a foundation for a successful business. The availability of data and human resources is not enough for market research to achieve the desired results. It is much more demanding and requires additional…
TIPS TO GROW YOUR MARKET SHARE DURING A RECESSION
The toughest phase for any business or country to survive during the recession is not just a challenge but an ultimatum. During a recession, it is critical to evaluate the future prospects and to be prepared accordingly to overcome the difficult economic times in the coming months. We will look into the deeper perspective of recession, it’s impact and how we can improvise the business during the recession through this blog as insight. What Is Recession? A recession is a…
Data Collection in Marketing Research
Data collection in marketing research is the process of compiling related data and then delivering of refined information from the compilation. The output data is thoroughly researched, processed, and extracted by the expert from the relevant data compilation. There are two types of data collection methods. They are: Primary Data Secondary data Types of Data: 1. Primary Data: The process of collecting the primary data is very specific to the study’s purpose. The data which is collected freshly to meet…
5 Reasons Why You Should Hire a Market Research Consultant
Every business demands a marketing strategy for its success. Market research plays a vital role in the marketing strategy of a business. The availability of data and personnel will not be sufficient for the market research to get the most desired result. It is much more challenging and mandates supplemental modules besides subject proficiency. If you’re pondering whether it’s judicious to enlist the service of a specialist/consultant, we are profoundly delighted to answers few conventional trade issues explicitly. How to Make Better Decisions? It extremely challenging for a business to perceive and…
Brand Assessment
6 Steps To Perform A Brand Assessment Through Research Brand assessment is an important and necessary step in every business venture. Doing a brand assessment gives you the chance to examine your brand’s strength, emphasise its value to clients, and, if necessary, reposition your brand to reflect changes in the market. It also helps a company reassert its goals and values so you can focus on why your brand stands out and how you can capitalise on that. But how…
