Category: Market Research

Data collection in marketing research is the process of compiling related data and then delivering of refined information from the compilation. The output data is thoroughly researched, processed, and extracted by the expert from the relevant data compilation. There are two types of data collection methods. They are: Primary Data Secondary data Types of Data: 1. Primary Data: The process of collecting the primary data is very specific to the study’s purpose. The data which is collected freshly to meet…

Driving Business Success in Singapore: Why Market Research Matters – 5 Key Insights Market research is crucial for a business of any industry. According to Dan Zarrella “marketing without data is like driving with your eyes closed.” Comprehensive market research can provide insights on the market conditions and can give actionable insights on industries and markets. Here are 5 reasons why market research should matter for your business success. Understanding Your Target Market Market research gauges the pulse of the…

No two businesses are the same, a successful strategy planned for a business may not work out for another business. This is because every business is unique and needs a focused market analysis to arrive at a suitable plan. The research service has to be customized based on the individual needs of a business, for which, you can consult market research survey companies in Singapore. Big business houses will have dedicated teams to carry out market research which conducts focused…