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Mastering Market Research

Mastering Market Research

Table of Contents Introduction to Market Research Types of Market Research Steps to Conduct Market Research Market Research Template Market Research Examples Introduction to Market Research What Is Market Research And Why Is It Important? Market research is the process of gathering information about your target market and customers to verify the success of a new product, help your team iterate on an existing product, or understand brand perception to ensure your team is effectively communicating your company’s value effectively. Market Research…

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Blog, Market Research

MARKETING SURVEY COMPANY

Marketing survey company gathers, analyzes and interprets information that is relevant to target the markets, consumers, competitors, and industries. Research serves a variety of purposes, from identifying new markets to starting new businesses. Market research plays an important role in a company’s marketing strategy and transform it into a foundation for  a successful business. The availability of data and human resources is not enough for market research to achieve the desired results. It is much more demanding and requires additional…

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Blog, Feasibility Study, Market Research

TIPS TO GROW YOUR MARKET SHARE DURING A RECESSION

The toughest phase for any business or country to survive during the recession is not just a challenge but an ultimatum. During a recession, it is critical to evaluate the future prospects and to be prepared accordingly to overcome the difficult economic times in the coming months. We will look into the deeper perspective of recession, it’s impact and how we can improvise the business during the recession through this blog as insight. What Is Recession? A recession is a…

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Blog, Market Research

Data Collection in Marketing Research

Data collection in marketing research is the process of compiling related data and then delivering of refined information from the compilation. The output data is thoroughly researched, processed, and extracted by the expert from the relevant data compilation. There are two types of data collection methods. They are: Primary Data Secondary data Types of Data: 1. Primary Data: The process of collecting the primary data is very specific to the study’s purpose. The data which is collected freshly to meet…

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Blog, Feasibility Study, Market Research

5 Reasons Why You Should Hire a Market Research Consultant

Every business demands a marketing strategy for its success. Market research plays a vital role in the marketing strategy of a business. The availability of data and personnel will not be sufficient for the market research to get the most desired result. It is much more challenging and mandates supplemental modules besides subject proficiency. If you’re pondering whether it’s judicious to enlist the service of a specialist/consultant, we are profoundly delighted to answers few conventional trade issues explicitly. How to Make Better Decisions? It extremely challenging for a business to perceive and…

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Blog, Business & Economy, Consumer Research, Feasibility Study, Hospitality & Tourism, Market Research

Brand Assessment

6 Steps To Perform A Brand Assessment Through Research Brand assessment is an important and necessary step in every business venture. Doing a brand assessment gives you the chance to examine your brand’s strength, emphasise its value to clients, and, if necessary, reposition your brand to reflect changes in the market. It also helps a company reassert its goals and values so you can focus on why your brand stands out and how you can capitalise on that. But how…

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Blog, Feasibility Study, Market Research

Competitor Analysis – Competitive Market Research

Every business will have its share of competition, albeit with its own competitive advantage. Most businesses are aware of their competition but fail to understand the core of their competition and analyze it to take the competition head-on. This is when a professional competitor analysis becomes relevant and helpful. Your business may be just a few months old or has got its feet wet over several years. A well-thought-out competitor analysis has long-term gains and will act as a strong tool to…

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Blog, Market Research

Singapore’s Leading Market Research Survey Companies

Discussion about top market research survey companies in Singapore

Top 10 Market Research Survey Companies In Singapore When you are looking for the top market research survey companies in Singapore, your primary focus should be on the following factors: An agile and quick workforce that focuses on the core competency of the services provided. Additionally, they should use only trusted partners for help with areas not covered by their core competency. They can quickly embrace new technologies and adapt to potential changes, as is the norm at Apeiron Market…

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Blog, Business & Economy, Market Research

5 Tips For Strong Market Expansion Strategy

To stop your business from attaining a saturation point, it is important to make sure you have a strong market expansion strategy to move your business forward. A market expansion strategy is all about knowing the needs of your consumers, segments, and unmet customers to device a targeting plan. Any company may decide to expand, either looking for new market niches in existing countries or seeking new markets for market segments already identified and addressed. Even if the expansion strategy…

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Blog, Market Research

5 Reasons Why Market Research Matters

Driving Business Success in Singapore: Why Market Research Matters – 5 Key Insights Market research is crucial for a business of any industry. According to Dan Zarrella “marketing without data is like driving with your eyes closed.” Comprehensive market research can provide insights on the market conditions and can give actionable insights on industries and markets. Here are 5 reasons why market research should matter for your business success. Understanding Your Target Market Market research gauges the pulse of the…