Surveys are the bridge between the known and the unknown.” – Amelia Earhart
The Singapore Vegan Festival (SVF), organized by EatRoamLive, is a vibrant celebration of plant-based living. Held on August 27, 2022, at the Raffles City Convention Centre, the event featured chef masterclasses, a vegan food village, a bustling vegan market, and curated walking food tours. Apeiron Market Research & Consulting, in partnership with the Singapore Tourism Board (STB), conducted a comprehensive footfall analysis Raffles City and visitor satisfaction survey, delivering actionable visitor analytics to enhance event planning and stakeholder engagement.
Apeiron’s Role: Driving Market Research for Events Singapore
Apeiron was tasked with conducting a detailed Singapore Vegan Festival analytics project, leveraging both face-to-face and online surveys to capture event engagement metrics. Our methodology included:
- Comprehensive Field Surveys: Four field agents were deployed across the Raffles City Convention Centre, using Computer-Assisted Personal Interviewing (CAPI) to engage attendees.
- QR Code Integration: Strategic placement of QR codes enabled self-surveys, ensuring broad participation.
- High Coverage: We achieved an impressive 90% visitor coverage, surveying 800 respondents to gather robust audience demographics Singapore data.
- Coordination: Our desk team provided real-time updates to field agents, coordinating with STB to track total visitor counts for the ticketed event.
This data-driven approach allowed Apeiron to deliver insights that empowered organizers to optimize the festival’s impact.
Key Insights from Event Visitor Satisfaction Singapore
Our visitor analytics revealed critical insights into attendee behavior and event performance:
- Audience Demographics and Behavior: Data on visitors’ age, dietary preferences, interests, and stall engagement (e.g., Karana Jackfruit Pulled Pork Burrito, Vegan Dark Chocolate Raspberry Cake) provided a clear picture of the festival’s audience.
- Engagement Metrics: Tracking dwell time, repeat visits, and zone popularity (e.g., Vegan Food Village vs. Vegan Market) helped assess the performance of different festival areas, enabling organizers to evaluate ROI for vendors like Iryasa and Papa’s Grove.
- Marketing Effectiveness: Analysis of digital check-ins, ticket sales, and online engagement identified the most effective promotional channels, guiding future marketing strategies.
- Sponsor Appeal: High visitor numbers and satisfaction scores boosted sponsor confidence, supporting premium pricing for vendors and attracting partners for future events.
These findings, derived from our 800-respondent survey, underscored the festival’s reach and influence in Singapore’s plant-based community.
Strategic Impact of Singapore Vegan Festival Analytics
Apeiron’s market research for events Singapore served multiple strategic purposes:
- Enhancing Attendee Experience: Feedback on food quality, vendor variety, and event organization (e.g., chef masterclasses by Max Mandias and Davina Goh) highlighted areas for improvement, ensuring a better experience in future editions.
- Assessing Event Success: Footfall analysis Raffles City provided a quantitative measure of the event’s popularity, validating marketing efforts and overall appeal.
- Attracting Sponsors: Detailed event engagement metrics demonstrated the festival’s impact, making it easier to secure sponsorships for 2023 and beyond.
- Informing Future Planning: Insights on attendance and satisfaction guided decisions on venue selection, vendor participation, and programming, aligning with audience preferences.
- Contributing to Industry Trends: Data on attendee preferences (e.g., interest in sustainable products from Handmade Heroes) informed trends in Singapore’s plant-based and sustainable living sectors.
Why Visitor Analytics Matter for Singapore’s Events
In Singapore’s dynamic food and beverage landscape, where health-conscious and sustainable choices are gaining traction, event visitor satisfaction Singapore is critical for events like SVF to remain relevant. Apeiron’s data-driven approach, backed by our STB partnership, empowers organizers to create impactful, engaging experiences that resonate with attendees and stakeholders alike.
Our audience demographics Singapore insights and event engagement metrics helped the Singapore Vegan Festival evolve intelligently, strengthening its brand and sustainability in a competitive market.
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Written by the Apeiron Research Team, experts in Singapore event analytics with a proven track record of delivering insights for the Singapore Tourism Board.
