If you want to know how to sell more, then you better know why customers buy! – Steve Ferrante Understanding consumer behavior is crucial for achieving market success. By delving into the motivations, preferences, and decision-making processes of consumers, businesses can craft effective strategies to attract and retain customers. Consumer behavior is influenced by a multitude of factors, both internal and external. Internal factors include personal preferences, needs, perceptions, and attitudes. These elements shape how individuals perceive products or services…