Research: the quest for in-depth knowledge and wisdom – Lailah Gifty Akita In today’s dynamic business environment, market research plays a critical role in helping companies understand their customers, competitors, and industry trends. With the right approach, businesses can gather actionable insights to make informed decisions and maintain a competitive edge. To achieve this, organizations rely on various types of market research, each serving a unique purpose. Below are the essential types of market research businesses must consider today. Primary…